Books

Terlutter, Ralf; Diehl, Sandra; Okazaki, Shintaro (2010): Advances in Advertising Research 1: Cutting Edge International Research, Volume 1, Gabler, Wiesbaden.

Diehl, Sandra (2009): Reale und mediale Produkterfahrungen: Analyse und Vergleich der Wirkungen von Experience- und Coss-Media-Marketingmaßnahmen, Gabler, Wiesbaden.

Diehl, Sandra; Terlutter, Ralf (2006): International Advertising and Communication – Current Insights and Empirical Findings, Gabler, Wiesbaden.

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter (2005): Advertising and Communication, Proceedings of the 4th International Conference on Research in Advertising (ICORIA), Saarbrücken.

Weinberg, Peter; Diehl, Sandra; Terlutter, Ralf (2003): Konsumentenverhalten – angewandt, Vahlen, München.

Diehl, Sandra (2002): Erlebnisorientiertes Internetmarketing – Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive, Gabler, Wiesbaden.

 

Reviewed Journal Articles

Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra (2011): A multi-country advertising research framework: Lessons learned from testing global consumer culture positioning in: Advances in International Marketing: Measurement and Research Methods in International Marketing, Vol. 22, 73-96.

Apaolaza Ibáñez, Vanessa; Hartmann, Patrick; Diehl, Sandra; Terlutter, Ralf (2011): Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits, in: African Journal of Business Management Vol. 5(3), pp.792-802.

Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara (2010): The cultural dimension of assertiveness in cross-cultural advertising – the perception and evaluation of assertive advertising appeals, in: International Journal of Advertising, No. 3, Vol. 29, 369-399.

Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara (2008): The Influence of Culture on Responses to the GLOBE Dimension of Performance Orientation in Advertising Messages – Results from the U.S., Germany, France, Spain, and Thailand, in: Advances in Consumer Research, Vol. 35, 269-275.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2008): Consumer Responses toward Non-prescription and Prescription Drug Advertising in the U.S. and Germany – They Don’t Really Like It, but They Do Believe It, in: International Journal of Advertising, No. 1, Vol. 27, 99-131.

Chan, Kara; Li, Lyann; Diehl, Sandra; Terlutter, Ralf (2007): Consumers’ Response to Offensive Advertising: A Cross Cultural Study, in: International Marketing Review, Vol. 24, No. 5, 606-628.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2007): Skepticism toward Pharmaceutical Advertising in the U.S. and Germany, in: Advances in International Marketing, Vol. 18, 31-60.

Diehl, Sandra; Terlutter, Ralf (2006): Der Einfluss der Medien auf die Wirkung emotionaler Werbung - Wirkt emotionale Internetwerbung ähnlich wie emotionale Printwerbung?– Ein internationaler Vergleich in zwei Ländern, in: Marketing ZFP, Vol. 28, 3, 155-168.

Diehl, Sandra; Terlutter, Ralf (2006): A Comparison of Four Online-shops with Different Degrees of Interactivity and Consequences for Affective, Cognitive and Intentional Customer Reactions, in: European Advances in Consumer Research, Vol. 7, 268-275.

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter (2003): Advertising Effectiveness in Different Cultures – Results of an Experiment Analyzing the Effects of Individualistic and Collectivistic Advertising on Germans and Chinese, in: European Advances in Consumer Research, Vol. 6, 128-136.

Diehl, Sandra (2002): Entwicklung eines Verhaltensmodells für reale Läden und virtuelle Läden im Internet, in: Marketing ZFP, 24. Jg., Spezialausgabe „E-Marketing“, 19-32.

Diehl, Sandra; Terlutter, Ralf (2002): Marketing for Real and Virtual Museums – A Marketing Model to Explain Visitor Behavior in Real Museums and an Outlook on its Applicability to Virtual Museums, in: Journal of Korean Academy of Marketing Science, Vol. 10, 45-70.

Diehl, Sandra (2001): Virtual Stores on the Internet: Design of Emotional Online Shopping Offers on the Internet from a Behavioral Point of View, in: European Advances in Consumer Research, Vol. 5, 115-119.

 

Reviewed Conference Papers and Reviewed Book Chapters

Leopold, A.; Diehl, S. (2011): The Relevance of Life Changing Situations for Media Usage and their Relevance as a Segmentation Strategy for Media Companies and Advertisers, in: Okazaki, S. (2011) (Ed.): Advances in Advertising Research (Vol.II), Gabler, Wiesbaden, 161-175.

Diehl, S.; Okazaki, S.; Mueller, Barbara (2011): A Procedure for the Development of Fictitious Advertisements in Multi-country Research: Crafting Messages with Hard-sell and Soft-sell Appeals, in: Okazaki, S. (2011) (Ed.): Advances in Advertising Research (Vol.II), Gabler, Wiesbaden, 461-471.

Terlutter R.; Diehl S. (2010): How Valuable are Cultural Values for International Market Segmentation. In: Woodside A., Taylor C.R., Hooley G., Takahashi I (Hrsg.): Global Marketing Conference at Tokyo. Seoul: Korean Marketing Association, 2010, CD.

Diehl S., Terlutter R. (2010): Media-based and Non Media-based Influence Factors on Consumer Purchasing Behavior – an Empirical Classification Using the Diary Method. In: Woodside A., Taylor C.R., Hooley G., Takahashi I (Hrsg.): Global Marketing Conference at Tokyo. Seoul: Korean Marketing Association, 2010, CD.

Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara (2010): A Cross-Cultural and Gender-Specific Examination of Consumer Skepticism toward Advertising in General vs. Pharmaceutical Advertising – Empirical Evidence from the U.S., Germany and China (Hong Kong), in: Terlutter, Ralf; Diehl, Sandra; Okazaki, Shintaro (2010): Advances in Advertising Research 1: Cutting Edge International Research, Gabler, Wiesbaden, 297-311.

Mueller, Barbara; Okazaki, Shintaro; Diehl, Sandra (2010): Global consumer culture and advertising excecution: a multi-country comparison, in: Proceedings of the 9th ICORIA, Madrid, CD. (The paper achieved a high commendation for the Best Paper Award).

Leopold, Andrea; Diehl, Sandra (2010): Life changing situations as segmentation strategy for media compagnies and advertisers, in: Proceedings of the 9th ICORIA, Madrid, CD.

Terlutter, Ralf; Diehl, Sandra (2010): Cultural Typologies – How Valuable Are They for Market Segmentation?, in: Proceedings of the 39th EMAC Conference, European Marketing Academy (EMAC), Copenhagen.

Apaolaza Ibáñez, Vanessa; Hartmann, Patrick; Diehl, Sandra; Terlutter, Ralf (2009): The Influence of Emotional Brand Experiences on Women's Satisfaction with Cosmetic Brands. Empirical Evidence from Spain, in: American Academy of Advertising (Hrsg.): Proceedings of the 2009 Conference of the American Academy of Advertising. Burlington: American Academy of Advertising, 2009, pp. 104-105.

Chan, Kara; Li, Lyann; Diehl, Sandra; Terlutter, Ralf (2009): A Comparison of Consumers' Responses to Offensive Advertising in Hong Kong and Germany, in: Terlutter, R.; Diehl, S.; Karmasin, M.; Smit, E. (Hrsg.): Proceedings of the 8th ICORIA (International Conference on Research in Advertising), Klagenfurt.

Chen, Hong; Mueller, Barbara; Diehl, Sandra; Terlutter, Ralf (2009): Children's Food Television Commercial in China, Germany, and the United States. Content, Images, and Targets, in: American Academy of Advertising (Hrsg.): Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference. Burlington: American Academy of Advertising.

Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara (2009): Consumer Skepticism Toward Advertising in General vs. Pharmaceutical Advertising. An Examination of the U.S, Germany and China, in: Terlutter, R.; Diehl, S.; Karmasin, M.; Smit, E. (Hrsg.): Proceedings of the 8th ICORIA (International Conference on Research in Advertising), Klagenfurt.

Apaolaza Ibáñez, Vanessa; Hartmann, Patrick; Diehl, Sandra; Terlutter, Ralf (2009): Female Consumers’ satisfaction with Cosmetic Brands, in: de Pelsmacker, Patrick; Dens, Nathalie (Eds.): Advertising Research: Message, Medium and Content, Garant, Antwerpen, 97-107.

Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara; Hoppe, Melanie (2008): The Content and Nature of Food Advertising in German Children‘s TV Programming, in: Proceedings of the American Academy of Advertising 2008 Annual Conference, 1-4.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2008): Consumer Evaluation of Standardized Advertising: Responses to Performance Orientation in the U.S., Germany, and Spain, in: Pereira, F. C.; Veríssimo, J.; Neijens, P. (Eds.): New Trends in Advertising Research, Sílabo, Lisbon, 249-259.

Apaolaza Ibáñez, Vanessa; Hartmann, Patrick; Diehl, Sandra; Terlutter, Ralf (2008): Women’s Satisfaction with Cosmetic Brands: The Influence of Instrumental and Advertising-Induced Experiential Brand Associations, in: Proceedings of the 7th ICORIA (International Conference on Research in Advertising), Antwerp, Belgium.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2007): The Influence of Culture on Responses to Performance Orientation in International Advertising Messages – Preliminary Results From Five Countries, in: Proceedings of the 36th European Marketing Association Conference (EMAC), Joint EMAC-KAMS Symposium, Reykjavik, Iceland.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2007): A View from Two Continents: Consumer Perceptions of Pharmaceutical Advertising, in: Proceedings of 2007 Annual Conference of the American Academy of Advertising (AAA), Burlington.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2007): The Influence of Culture on Responses to Performance Orientation in International Advertising Messages – Preliminary Results From Five Countries, in: Proceedings of the 6th International Conference on Research in Advertising (ICORIA), Lisbon, Portugal.

Mueller, Barbara; Wulfemeyer, Tim; Diehl, Sandra; Terlutter, Ralf; Rada, James (2006): Childhood Obesity and the Marketing of Food to Kids: A Cross-Cultural Comparison of Nutritional Messages in Television Advertisements in the U.S. and Germany, in: Proceedings of 2006 Annual Conference of the American Academy of Advertising (AAA), Reno, USA.

Mueller, Barbara; Wulfemeyer, Tim; Diehl, Sandra; Terlutter, Ralf; Rada, James (2006): The Mixed Messages Associated with Selling Food and Body Image to Kids in the U.S. and Germany, in: Proceedings of the 5th International Conference on Research in Advertising (ICORIA), Bath, U.K.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2006): A Cross-Cultural Examination of Consumer Skepticism Toward Advertising in General vs. Pharmaceutical Advertising - Empirical Evidence from the U.S. and Germany, in: Proceedings of the 5th International Conference on Research in Advertising (ICORIA), Bath, U.K.

Diehl, Sandra; Terlutter, Ralf (2006): Media-based and Non Media-based Factors Influencing Purchase Behavior and Differences Due to Consumers’ Personality, in: Diehl, S.; Terlutter, R. (Eds.): International Advertising and Communication – Current Insights and Empirical Findings, Gabler, Wiesbaden, 279-300.

Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara (2006): The GLOBE Study – Applicability of a New Typology of Cultural Dimensions for Cross-cultural Marketing and Advertising Research, in: Diehl, S.; Terlutter, R. (Eds.): International Advertising and Communication – Current Insights and Empirical Findings, Gabler, Wiesbaden, 419-438.

Diehl, Sandra; Terlutter, Ralf (2005): Do Emotional Internet Advertisements Evoke Similar Psychological Reactions than Emotional Print Advertisements? – Results of an Experiment Testing the Influence of the Advertising Medium on the Consumer, in: Proceedings of the 2005 Academy of Marketing Science Annual Conference, Florida.

Diehl, Sandra; Weinberg, Peter (2005): A Behavioral Model for Both Real Stores and Virtual Stores on the Internet, in: Proceedings of the 2005 Academy of Marketing Science Annual Conference, 2005, Florida.

Diehl, Sandra; Terlutter, Ralf (2005): The Influence of Interactivity in Online-shops on Customers – Empirical Evidence from Online-shops with Different Degrees of Interactivity, in: Proceedings of the 34th European Marketing Association Conference (EMAC), Milan, Italy.

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter (2005): Comparing the Influence of Media-based and Non Media-based Factors on Consumer Purchasing Behavior – An Approach Using the Diary Method, in: Diehl, S.; Terlutter, R.; Weinberg, P. (Eds.): Advertising and Communication, in: Proceedings of the 4th International Conference on Research in Advertising 2005 (ICORIA), Saarbrücken, Germany, 31-40.

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter (2005): Differences in the Influence of Media-based and Non Media-based Determinants of Purchasing Behavior Due to Differences in Personality, in: Diehl, S.; Terlutter, R.; Weinberg, P. (Eds.): Advertising and Communication, in: Proceedings of the 4th International Conference on Research in Advertising 2005 (ICORIA), Saarbrücken, Germany, 267-277.

Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara (2005): The Influence of Culture on Responses to Assertiveness in Advertising Messages – Preliminary Results from Germany, the U.S., the U.K., and France, in: Diehl, S.; Terlutter, R.; Weinberg, P. (Eds.): Advertising and Communication, in: Proceedings of the 4th International Conference on Research in Advertising 2005 (ICORIA), Saarbrücken, Germany, 183-190.

Diehl, Sandra; Terlutter, Ralf (2004): A Behavioral Model for Both Real Stores and Virtual Stores on the Internet, in: Munera-Alemán, J. L. (Ed.) (2004): Proceedings of the 33rd EMAC Conference, Murcia, Spain, 69.

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter (2004): Comparing the Effects of Emotional Print and Internet Advertisements on German and French Consumers, in: The Norwegian School of Management (Eds.): Proceedings of the 3rd International Conference on Research in Advertising (ICORIA), Oslo, Norway, 56–63.

Diehl, Sandra; Terlutter, Ralf (2004): Comparing the Effects of Individualistic versus Collectivistic Advertising on Germans and Chinese, in: Neijens, P.; Hess, C.; van den Putte, B.; Smit, E. (Eds.): Content and Media Factors in Advertising, Het Spinhuis, Amsterdam, 62-74.

Diehl, Sandra; Terlutter, Ralf (2003): The Role of Lifestyle and Personality in Explaining the Attitude toward Ads and the Purchase Intentions, in: Hansen, F.; Christensen, L.B. (Eds.): Branding and Advertising, Copenhagen Business School Press, 306-331.

 

Additional Publications

Terlutter Ralf; Diehl, Sandra; Karmasin, Matthias; Smit, Edith (Hrsg.) (2009): Proceedings of the 8th ICORIA (International Conference on Research in Advertising), Klagenfurt, CD, ISBN: 978-3-200-01556-2.

Diehl, Sandra; Terlutter, Ralf (2009): Leistungsorientierung in internationalen Werbebotschaften - Ergebnisse einer Studie in Deutschland, Frankreich, Spanien, Thailand und den USA zur Wahrnehmung und Wirksamkeit von leistungsorientierten Appellen in der Werbung, in: Mussnig, W.; Mödritscher, G.; Heidenbauer, M. (Hrsg.): Erfolgsstrategien mittelständischer Unternehmen, Linde, Wien, 439-455.

Diehl, Sandra; Terlutter, Ralf (2008): Konsumentenverhalten (Schwerpunktstichwort), in: Häberle, S. (Hrsg.): Das neue Lexikon der Betriebswirtschaftslehre, Band 2, Oldenbourg Wissenschaftsverlag, München, 694-697.

Diehl, Sandra; Terlutter, Ralf (2008): Aufbau von Erlebniswelten durch Kommunikation, in: Bruhn, M.; Esch, F.-R.; Langner, T. (Hrsg.): Handbuch Kommunikation. Grundlagen - Innovative Ansätze - Praktische Umsetzungen, Gabler, Wiesbaden, 591-611.

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter (2007): Gestaltungsoptionen des Electronic Shopping in: Zentes, J. (Hrsg.): Faszination Handel, Deutscher Fachverlag, Frankfurt am Main, 337-356.

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter (2007): Die Wirkung von Interaktivität in Onlineshops auf den Kunden: Empirische Untersuchung von Onlineshops mit unterschiedlichen Graden an Interaktivität, in: Bayón, T.; Herrmann, A.; Huber, F. (Hrsg.): Vielfalt und Einheit in der Marketingwissenschaft, 479-498.

Diehl, Sandra; Weinberg, Peter (2007): Die Beeinflussung des Konsumenten durch Absatzwege, in: von Rosenstiel, L.; Frey, D. (Hrsg.) (2007): Enzyklopädie der Psychologie, Band 5 Marktpsychologie, Hogrefe, Göttingen u.a., 475-507.

Weinberg, Peter; Diehl, Sandra (2006): Erlebnisorientierte Einkaufsstättengestaltung im stationären und virtuellen Einzelhandel, in: Strebinger, Andreas; Mayerhofer, Wolfgang; Kurz, Helmut (Hrsg.): Werbe- und Markenforschung. Meilensteine – State of the Art – Perspektiven, Gabler, Wiesbaden, 245-273.

Weinberg, Peter; Diehl, Sandra (2006): Erlebnis-Marketing, in: Handelsblatt Wirtschaftslexikon, Schäffer-Poeschel Verlag, Stuttgart, Band 03, 1510-1516.

Weinberg, Peter; Diehl, Sandra (2005): Erlebniswelten für Marken, in: Esch, F.-R. (Hrsg.) (2005): Moderne Markenführung: Grundlagen, Innovative Ansätze, Praktische Umsetzungen, 4. überarbeitete und erweiterte Aufl., Gabler, Wiesbaden, 263-286.

Weinberg, Peter; Diehl, Sandra (2005): Kognitive Konsumentenforschung – Überblick und aktuelle Forschungsergebnisse, in: Haas, A; Ivens, B. S. (2005) (Hrsg.): Innovatives Marketing: Entscheidungsfelder – Management – Instrumente, Gabler, Wiesbaden, 73-94.

Diehl, Sandra (2004): Möglichkeiten der Beeinflussung des Konsumenten in Einkaufsstätten in Abhängigkeit von Kundentypen und Einkaufsstättendeterminanten – unter Berücksichtigung von machttheoretischen und einstellungstheoretischen Aspekten, in: Gröppel-Klein, A. (Hrsg.) (2004): Konsumentenverhaltensforschung im 21. Jahrhundert, Gabler, Wiesbaden, 211-233.

Diehl, Sandra; Terlutter, Ralf (2004): Sozio-kulturelle Aspekte der Markenführung, in: Bruhn, M. (Hrsg.): Handbuch Markenführung, Vol. 3, 2. Aufl., Gabler, Wiesbaden, 2637-2663.

Weinberg, Peter; Diehl, Sandra; Terlutter, Ralf; Purper, Guido (2003): Die Bedeutung von Vertrauen in Hersteller-Handels-Beziehungen in verschiedenen Betriebsformen des Handels, in: Ahlert, D.; Olbrich, R.; Schröder, H. (Hrsg.): Jahrbuch Vertriebs- und Handelsmanagement 2003 – Marktstrategische Veränderungen in der Hersteller-Handelsdyade, Deutscher Fachverlag, Frankfurt/Main, 175-189.

Terlutter, Ralf; Diehl, Sandra (2002): Maßnahmen zur Schaffung von Vertrauen in die Dienstleistungsqualität beim Internetshopping – unter besonderer Berücksichtigung von Verkaufspersonal im Internet, in: Bruhn, M.; Stauss, B. (Hrsg.): Dienstleistungsmanagement Jahrbuch 2002 – Electronic Services, Gabler, Wiesbaden, 2002, 432-460.

Weinberg, Peter; Diehl, Sandra (2002): Vergleich der Wirkungen von realer und virtueller Ladengestaltung aus verhaltenswissenschaftlicher Perspektive, in: Ahlert, D.; Olbrich, R., Schröder, H. (Hrsg.): Jahrbuch Handelsmanagement 2002 – Electronic Retailing, Deutscher Fachverlag, Frankfurt am Main, 289-314.

Diehl, Sandra (2001): Internetmarketing: Gestaltung erlebnisorientierter Onlineshopping-Angebote aus verhaltenswissenschaftlicher Perspektive, Dissertation an der Universität des Saarlandes, Juli, 2001, Saarbrücken.

Weinberg, Peter; Diehl, Sandra (2001): Aufbau und Sicherung von Markenbindung unter schwierigen Konkurrenz- und Distributionsbedingungen, in: Köhler, R.; Majer, W.; Wiezorek, H. (Hrsg.) (2001): Erfolgsfaktor Marke – Neue Strategien des Markenmanagements, Vahlen, München, 23-35.

Diehl, Sandra (2000): Verhaltenswirksame virtuelle Ladengestaltung, Arbeitspapier Nr. 26 in der Reihe Konsum und Verhalten, Forschungsgruppe Konsum und Verhalten, Saarbrücken.

Weinberg, Peter; Diehl, Sandra (1999): Erlebniswelten für Marken, in: Esch, F.-R. (Hrsg.) (1999): Moderne Markenführung: Grundlagen, Innovative Ansätze, Praktische Umsetzungen, 1. Aufl., Gabler, Wiesbaden, 185-207.

Weinberg, Peter; Diehl, Sandra (1998): Standortwahl in Shopping-Centern nach verhaltenswissenschaftlichen Gesichtspunkten, in: Magazin Forschung, Nr. 1, 60-65.

Weinberg, Peter; Diehl, Sandra (1998): Standortwahl in Shopping-Centern, in: Absatzwirtschaft, Nr. 5, 78-82.

Diehl, Sandra (1998): Erlebnisbetonte Gestaltung von Gewerbe- und Leistungsschauen, in: SaarWirtschaft, Nr. 6, 29-30.

Diehl, Sandra (1998): Erlebnisbetonte Gestaltung von Ständen bei Gewerbe- und Leistungsschauen, in: SaarWirtschaft, Nr. 7, 25.

 

Presentations without publication (Invited Presentations)

Diehl, Sandra (2009): Advertising and Experience – Is the Proof of the Pudding only in the Eating, Presentation in the series “mk presents…”, Alpen-Adria University Klagenfurt.

Diehl, Sandra (2007): Five “Social Techniques” in Advertising, Presentation at San Diego State University, USA.

Diehl, Sandra (2005): Success Factors of Advertising in Different Media and International Markets – A Behavioral Perspective, Presentation at the University of the Basque Country, Bilbao, Spain.

Diehl, Sandra (2004): Wie wirkt Werbung?, Vortrag beim BPW - Business and Professional Women, Saarbrücken, Germany.

Diehl, Sandra; Terlutter, Ralf (2002): The Importance of Services in Internet Shopping – With a Special Emphasis on Virtual Sales Personnel, Paper presented at the Conference: Marketing Communication Strategies in a Changing Global Environment, Hong Kong.

Diehl, Sandra; Terlutter, Ralf (2002): Marketing for Real and Virtual Museums – A Marketing Model to Explain Visitor Behavior in Real Museums and Transferability to Virtual Museums, Paper presented at the Conference: Marketing Communication Strategies in a Changing Global Environment, Hong Kong.

Diehl, Sandra (2001): Virtueller Handel: Gestaltung erlebnisorientierter Onlineshopping-Angebote, Vortrag beim Handelsforum Saar, Saarbrücken, Germany.

Diehl, Sandra (2001): Gestaltung erlebnisorientierter Onlineshopping-Angebote aus verhaltenswissen­schaftlicher Perspektive, Vortrag bei der Forschungstagung Marketing, Berlin, Germany.

Diehl, Sandra (1999): Verhaltenswirksame Aspekte der virtuellen Ladengestaltung, Vortrag bei der Jahrestagung der Forschungsgruppe Konsum & Verhalten, Frankfurt/Oder, Germany.

Diehl, Sandra (1998): Die verhaltenswirksame Gestaltung von virtuellen Läden im Internet, Vortrag beim Virtual Reality Kongress in Graz, Austria.

Diehl, Sandra (1998): Erfolgreiche Kommunikation, Vortrag am Institut für Existenzgründung an der Universität des Saarlandes, Saarbrücken, Germany.

Diehl, Sandra (1997-1999): Werbung – Gestern, Heute und Morgen, Vortrag beim jährlichen Tag der offenen Tür an der Universität des Saarlandes, Saarbrücken, Germany.

 

Presentations at Conferences (With Publications)

Diehl, Sandra; Mueller, Barbara; Okazaki, Shintaro (2011): The Influence of Gender on Consumer Responses to Soft-Sell Ads: A Comparative Study of High versus Low Context Cultures. Presentation at the 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany.

Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara (2011): Factors Influencing Consumer Attitudes toward Non-Prescription Drug Advertising. Presentation at the 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany.

Mueller, Barbara; Okazaki, Shintaro; Diehl, Sandra (2010): Global consumer culture and advertising excecution: a multi-country comparison. Presentation at the 9th International Conference on Research in Advertising (ICORIA), Madrid, Spain.

Leopold, Andrea; Diehl, Sandra (2010): Life changing situations as segmentation strategy for media compagnies and advertisers. Presentation at the 9th International Conference on Research in Advertising (ICORIA), Madrid, Spain.

Terlutter, Ralf; Diehl, Sandra (2010): Cultural Typologies – How Valuable Are They for Market Segmentation? Presentation at the 39th EMAC Conference, European Marketing Academy (EMAC), Copenhagen, Denmark.

Apaolaza Ibáñez, Vanessa; Hartmann, Patrick; Diehl, Sandra; Terlutter, Ralf (2009): The Influence of Emotional Brand Experiences on Women's Satisfaction with Cosmetic Brands. Empirical Evidence from Spain. Presentation at the 2009 Conference of the American Academy of Advertising, Cincinnati, U.S.

Chan, Kara; Li, Lyann; Diehl, Sandra; Terlutter, Ralf (2009): A Comparison of Consumers' Responses to Offensive Advertising in Hong Kong and Germany. Presentation at the 8th International Conference on Research in Advertising (ICORIA), Klagenfurt, Austria.

Chen, Hong; Mueller, Barbara; Diehl, Sandra; Terlutter, Ralf (2009): Children's Food Television Commercial in China, Germany, and the United States. Content, Images, and Targets. Presentation at the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China.

Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara (2009): Consumer Skepticism Toward Advertising in General vs. Pharmaceutical Advertising. An Examination of the U.S, Germany and China. Presentation at the 8th International Conference on Research in Advertising (ICORIA), Klagenfurt, Austria.

Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara; Hoppe, Melanie (2008): The Content and Nature of Food Advertising in German Children ‘s TV Programming. Presentation at the American Academy of Advertising 2008 Annual Conference, San Mateo, U.S.

Apaolaza Ibáñez, Vanessa; Hartmann, Patrick; Diehl, Sandra; Terlutter, Ralf (2008): Women’s Satisfaction with Cosmetic Brands: The Influence of Instrumental and Advertising-Induced Experiential Brand Associations, Presentation at the 7th International Conference on Research in Advertising (ICORIA), Antwerp, Belgium.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2007): The Influence of Culture on Responses to Performance Orientation in International Advertising Messages – Preliminary Results From Five Countries. Presentation at the 36th European Marketing Association Conference (EMAC), Joint EMAC-KAMS Symposium, Reykjavik, Iceland.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2007): A View from Two Continents: Consumer Perceptions of Pharmaceutical Advertising, Presentation at the 2007 Annual Conference of the American Academy of Advertising (AAA), Burlington, U.S.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2007): The Influence of Culture on Responses to Performance Orientation in International Advertising Messages – Preliminary Results From Five Countries. Presentation at the 6th International Conference on Research in Advertising (ICORIA), Lisbon, Portugal.

Mueller, Barbara; Wulfemeyer, Tim; Diehl, Sandra; Terlutter, Ralf; Rada, James (2006): Childhood Obesity and the Marketing of Food to Kids: A Cross-Cultural Comparison of Nutritional Messages in Television Advertisements in the U.S. and Germany, Presentation at the 2006 Annual Conference of the American Academy of Advertising (AAA), Reno, USA.

Mueller, Barbara; Wulfemeyer, Tim; Diehl, Sandra; Terlutter, Ralf; Rada, James (2006): The Mixed Messages Associated with Selling Food and Body Image to Kids in the U.S. and Germany, Presentation at the 5th International Conference on Research in Advertising (ICORIA), Bath, U.K.

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf (2006): A Cross-Cultural Examination of Consumer Skepticism Toward Advertising in General vs. Pharmaceutical Advertising - Empirical Evidence from the U.S. and Germany, Presentation at the 5th International Conference on Research in Advertising (ICORIA), Bath, U.K.

Diehl, Sandra; Terlutter, Ralf (2005): Do Emotional Internet Advertisements Evoke Similar Psychological Reactions than Emotional Print Advertisements? – Results of an Experiment Testing the Influence of the Advertising Medium on the Consumer. Presentation at the 2005 Academy of Marketing Science Annual Conference, Florida.

Diehl, Sandra; Weinberg, Peter (2005): A Behavioral Model for Both Real Stores and Virtual Stores on the Internet. Presentation at the 2005 Academy of Marketing Science Annual Conference, Florida.

Diehl, Sandra; Terlutter, Ralf (2005): The Influence of Interactivity in Online-shops on Customers – Empirical Evidence from Online-shops with Different Degrees of Interactivity. Presentation at the 34th European Marketing Association Conference (EMAC), Milan, Italy.

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter (2005): Comparing the Influence of Media-based and Non Media-based Factors on Consumer Purchasing Behavior – An Approach Using the Diary Method. Presentation at the 4th International Conference on Research in Advertising (ICORIA), Saarbrücken, Germany.

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter (2005): Differences in the Influence of Media-based and Non Media-based Determinants of Purchasing Behavior Due to Differences in Personality. Presentation at the 4th International Conference on Research in Advertising (ICORIA), Saarbrücken, Germany.

Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara (2005): The Influence of Culture on Responses to Assertiveness in Advertising Messages – Preliminary Results from Germany, the U.S., the U.K., and France. Presentation at the 4th International Conference on Research in Advertising (ICORIA), Saarbrücken, Germany.

Diehl, Sandra; Terlutter, Ralf (2004): A Behavioral Model for Both Real Stores and Virtual Stores on the Internet. Presentation at the 33rd EMAC Conference, Murcia, Spain.

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter (2004): Comparing the Effects of Emotional Print and Internet Advertisements on German and French Consumers. Presentation at the 3rd International Conference on Research in Advertising (ICORIA), Oslo, Norway.

Diehl, Sandra; Terlutter, Ralf (2003): Comparing the Effects of Individualistic versus Collectivistic Advertising on Germans and Chinese. Presentation at the 2nd International Conference on Research in Advertising (ICORIA), Amsterdam, Netherlands.

Diehl, Sandra; Terlutter, Ralf (2002): The Role of Lifestyle and Personality in Explaining the Attitude toward Ads and the Purchase Intentions. Presentation at the 1st International Conference on Research in Advertising (ICORIA), Copenhagen, Denmark.

 

Project „Economic Education Online – Economics At School!“

Development of an Internet-based Learning Tool on Consumer Behavior (Original Title: “Theorien der Konsumentenforschung“ – 220 pages in 2002 (with Peter Weinberg, Ralf Terlutter; see www.oebo.de – Ökonomische Bildung online – Wirtschaft in der Schule! Initiator: Bertelsmann Stiftung)

 

 

Publications

Ao.Univ.Prof.Dr. Sandra Diehl