Vita

  

 

Current Position (since July 2008)

Associate Professor (a.o. Univ.-Professorin) at the Alpen-Adria
University of Klagenfurt, Austria, Department for Media and Communication
Science, Faculty of Cultural Studies

 

April 2008 – July 2008

Assistant Professor at the Alpen-Adria University of Klagenfurt, Austria, Department for Media and Communication Science, Faculty of Cultural Studies

 

16.07.2008

Habilitation and Venia Legendi for business administration from the Saarland University, Germany

 

October 2001 – March 2008 (including parental leave (100%) from May 2006 – March 2008)    

Assistant Professor and Post-Doctoral Assistant at the Department for Business Administration (Specialization Marketing) and at the Institute for Consumer and Behavior Research at Saarland University, Germany (Head: Prof. Dr. Peter Weinberg)

Title of the Habilitation Manuscript: „Analysis of the Effects of Media-based and Non Media-based Influence Factors and Product Experiences on Consumers – with Special Focus on the Interaction of Media-based and Non Media-based Product Experiences” (Original German Title: Analyse der Wirkungen von realen und medialen Einflussfaktoren und Produkterfahrungen auf die Konsumenten - unter besonderer Berücksichtigung der Interaktion von realen und medialen Produkterfahrungen”)

 

04 July 2001            

Ph.D. (Dr. rer. Oec.) from Saarland University, Saarbrücken, Germany

Title of Dissertation: „Emotion Based Internet Marketing – Analysis, Conception and Implementation of Internet  Shops from a Behavioral Point of View“ (395 pages in German: Original title: „Erlebnisorientiertes Internetmarketing – Analyse, Konzeption und Umsetzung von Internetshops aus verhaltens-wissenschaftlicher Perspektive“)

Evaluation: Summa Cum Laude

Winner of the Dissertation Award (granted by the Gesellschaft der Förderer des Instituts für empirische Wirtschafts-forschung an der Universität des Saarlandes e.V.)

 

Postgraduate Education (October 1996 – September 2001)       

Doctoral Candidate, Department for Business Administration (Specialization Marketing), Institute for Consumer and Behavior Research, Saarland University, Saarbrücken, Germany (Head: Prof. Dr. Peter Weinberg)

 

University Studies (October 1990 – May 1996)

Business Administration, Saarland University, Germany and Ecole Supérieure

de Gestion (ESG), Paris, France

Major Subjects: Marketing, International Management, Foreign Trade

University Degree: Business Graduate (Graduation with Honors)

 

 

Ao.Univ.Prof.Dr. Sandra Diehl